The Gillette Advertiser
 
Professional Service Every Time.
Full Service Print Advertising • Published Weekly
• Pre-printed inserts • Full-color retail advertising • Classifieds • Special seasonal publications
Uniting Gillette Area Shoppers with Businesses for 29 Years!
 
Advertising Policy Information
Advertising Policy
The Advertiser sells regular display advertising in modules of a full, half, quarter and eighth pages. The actual size of those ads is broken down in this rate card. Classified display ads, our newest way to get your message out, are sold by the column inch. The Advertiser does not accept national liquor advertising unless local distributor's name is prominently placed in the ad. Position requests are accepted but not guaranteed.
 
Cancellations
Retail and display advertising may be cancelled at any time prior to noon on the Friday before publication. Pre-printed inserts must be cancelled by noon the Friday before scheduled insertion date. Classified line ads also must be cancelled by noon the Friday before publication.
 
Holidays
The Advertiser is published every week of the year, although deadlines may be changed due to the holidays: Christmas, Thanksgiving, Fourth of July, Labor Day and Memorial Day. Thank you in advance for understanding our efforts to allow our employees to celebrate these special times with their families.
 
Pre-Payment
Cash, check, Mastercard or Visa is required for first time advertisers prior to publication.  An account will be created for you after first payment is received for all future billing.
 
RETAIL AND CLASSIFIED AD SIZES
Retail & Supplements: 4 columns (9.75") by 13", 1/8 between columns.
Each column is 14 picas wide.
Classified: 5 columns (9.75") by 13", 1/8 between columns.
Each column is 11 picas wide.
PrePrinted Inserts
According to a national market study, pre-printed inserts are the second most effective form of print advertising, second only to direct mail.  We have the capability to insert pre-printed flyers, tabs and other forms of advertising materials in our weekly issue.  All rates are given in cost per thousand and page numbers given for tabloid style inserts.*
*$120 folding charge added to any insert not quarter folded.  8x10 maximum unfolded size.
4 page..........$55
6 page..........$59
8 page..........$62
10 page........$66
12 page........$70
14 page........$73
16 page........$76
18 page........$78
20 page........$80
24 page........$82
28 page........$84
32 page........$86
Frequency Discounts
If you or your business contract for a specific number of insertions over a year period frequency discounts will be given.  Call us for more details.
Advertising Rates for All Business Types Retail Advertising Rates
 
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307-686-6123 • FAX: 307-686-9030 • Email Us: theadvertiser@collinscom.net
Classified Line Ads $4.00 for the first fifteen words and 10¢ for each additional word. Charges are weekly. Ask for ongoing classified specials. Click the link on our home page to place your ad online. Classified Display Ads Class Displays are a great way to get your ad noticed for a fairly low cost. Formerly called “box ads” class displays are simply ads within the classified section of our issue. Their cost is $6 per column inch per week (1x2 CD minimum size). No frequency discount is given for class displays. For a complete Media Kit please click the graphic to the right.
Color Charges
We use a CMYK four color process.  Combinations of these colors are available at the following charges:
  1. • One Color: $50
  2. • Two Color: $100
  3. • Full Color: $150
If you are unfamiliar with the four color process please ask your sales representative to explain it.
Media Kit